NOBLINE Story

The Evolution of Luxury Innovation
Present Day: Leading the Luxury Revolution
Where Innovation Never Ends
Today, NOBLINE stands at the forefront of luxury surface refinement, continuing to redefine boundaries through revolutionary coating technology. Our global presence spans New York, Dubai, Moscow, Zurich, and London, serving discerning clientele who appreciate the extraordinary transformation of ordinary materials into golden masterpieces.
Our Current Excellence:
- Atomic precision coating with precious metals
- Timeless luxury through innovative artistry
- Limitless possibilities in material transformation
- Global excellence in luxury surface refinement
Like the myths of King Midas, everything we touch transforms into wonderful golden creations. NOBLINE represents the culmination of decades of innovation, vision, and unwavering commitment to excellence.

March 2015: Sweet Perfection
GOLD SUGAR - The Ultimate Luxury Experience
The pinnacle of NOBLINE innovation arrived with GOLD SUGAR – extraordinary sugar cubes encased in 24-karat gold splendor. This revolutionary creation redefined ordinary indulgence, transforming simple sugar into captivating works of art.
The Alchemical Marvel: Through our patented revolutionary process, each tiny facet received a glistening gold layer, creating an intricate tapestry of luxury. More than mere sugar cubes, they became statements of sophistication, conversation starters, and symbols of refined taste.
Transforming Every Moment: From morning coffees to elegant soirées, GOLD SUGAR elevated gatherings with lasting impressions. The lustrous dance of gold with sweetness created sensory experiences that transformed ordinary moments into extraordinary memories.
Available at: www.goldsugar.com

October 2014: Childhood Wonder
Gold-Plated Teddy Bear Collection
NOBLINE unveiled our limited edition Gold-Plated Teddy Bear creations – masterpieces limited to just 100 pieces for discerning young hearts. Each creation represented the perfect fusion of childhood wonder and luxury craftsmanship.
Bespoke Luxury for Youth: Custom gold fur plush toys became available upon request, transforming cherished companions into precious keepsakes destined to be treasured for generations. These creations embodied the magic that unfolds when craftsmanship meets individuality, bringing dreams to life in the most dazzling and precious form.

July 2014: Nature Meets Artistry
The Butterfly's Collection
We introduced The Butterfly's Collection – where nature's exquisite beauty found new life in jewelry artistry. Each piece, meticulously crafted from real butterflies, transformed delicate wings into timeless adornments celebrating the natural world's enchantment.
Ethereal Elegance: This exclusive trio featured handcrafted bracelet, elegant necklace, and sophisticated ring. Each piece preserved the delicate balance of color and pattern, frozen in time as wearable art that reflected discerning taste and appreciation for nature's splendor.
The collection became more than jewelry – it was a tribute to graceful creatures, inspiring curiosity and admiration while celebrating the beauty that graces our world.

October 2013: Regional Recognition
Swiss Media Spotlight
A comprehensive article about NOBLINE Switzerland and founder Gerd Mattheiss appeared in the prestigious regional newspaper Suedostschweiz, highlighting our innovative approach to luxury surface refinement and the visionary leadership driving our technological advancement.
Source: Suedostschweiz 10.2013

June 2013: International Media Acclaim
Global Publications Feature NOBLINE
NOBLINE garnered prestigious international media attention:
- GQ Luxury featured our revolutionary golden headphones, showcasing the perfect fusion of audio technology and 24-karat luxury
- WOMEN KNOW WHY highlighted our innovations in luxury lifestyle enhancement
- Industry recognition solidified our reputation as pioneers in luxury technology integration

April 2013: Global Recognition
NOBLINE Takes Center Stage
BORN RICH Magazine featured NOBLINE Switzerland, recognizing our position as a beacon of opulence in luxury lifestyle treasures. The feature highlighted our role as a modern manifestation of King Midas's enchantment, transforming everyday items into gold-encrusted objects of desire.
Acclaimed Innovations:
- Gold fur jackets embodying ethereal elegance
- Gold-plated headphones showcasing lustrous innovation
- 24-karat accessories redefining contemporary sophistication
The article emphasized our seamless integration of luxury into everyday life, ushering in a new era of elite lifestyle redefinition where the ordinary becomes extraordinary through the transformative power of gold.
By Andrea Di Virgilio, Source: BORN RICH 04/2013

July 2009: Industrial Revolution
Galvanic Metal Foams Transform Industries
NOBLINE introduced Galvanic Metal Foams, a groundbreaking innovation that redefined material science possibilities. This remarkable creation quickly rose to prominence, captivating industries worldwide with its limitless potential.
Revolutionary Specifications:
- Range: PPI 5 to PPI 120 with intricate open pore networks
- Applications: Energy-efficient heat exchangers, resilient crash elements, enhanced catalytic converters
- Versatility: Partially reinforced composites, architectural enhancements
Technical Excellence:
- Metal film thicknesses: 5-1000 microns
- Multiple electroplating options: Copper, Brass, Iron, Nickel, Gold, Silver, Cobalt, Chromium, Palladium
- Customizable properties: gloss, matte, magnetic, colored, phosphorescent
- Foam thickness: Field-proven up to 40mm, laboratory-tested up to 200mm
This paradigm shift combined innovation with practicality, revolutionizing multiple sectors and demonstrating our commitment to sustainable, efficient solutions.

May 2007: From Laboratory to Luxury
Innovation Meets Artistry
NOBLINE's research expanded into fabrics and furs, uncovering transformative possibilities that redefined both luxury and functionality. This marked our evolution from laboratory genesis to market-ready innovations.
Breakthrough Achievements:
- Carbon fiber transformed into opulent canvas with 24-karat gold
- Silver-enhanced nylon stockings showcasing imaginative finesse
- Antibacterial properties through precious metal integration
These innovations transcended aesthetics, creating functionally purposeful materials where utility elevated to artistry. The symphony of science and craftsmanship resonated harmoniously, heralding a future where ordinary materials transformed into extraordinary creations.

May 2005: Pioneering the Future
Vision Beyond Convention
While the world remained skeptical of emerging technologies, Gerd Mattheiss stood as an unwavering visionary. Our laboratory focused intensively on RFID tags and printed circuit boards – concepts that seemed almost fantastical at the time.
Visionary Foresight:
- Effortless contactless purchasing systems
- Seamless warehouse inventory management
- Non-contact scanning technologies
While these ideas existed in utopian speculation for many, Mattheiss recognized their transformative potential long before mainstream adoption. His prescient vision proved instrumental in NOBLINE's technological advancement, establishing us as pioneers in recognizing and developing future-defining technologies.

April 2003: The Genesis of Innovation
Where Dreams Meet Science
In the quiet confines of a Swiss laboratory, visionary founder Gerd Mattheiss embarked on the extraordinary journey that would birth NOBLINE. His pioneering exploration into nanoscale metallization began with a fundamental question: How could the tiniest nanostructures be meticulously encased in delicate metal layers while preserving material integrity?
The Alchemical Beginning: Picture delicate garden flowers awaiting transformation into shimmering metallized wonders. Through countless hours of dedication and sleepless nights, Mattheiss worked at the intersection of creativity and scientific endeavor. Like a modern-day alchemist – reminiscent of Daniel Düsentrieb (Gyro Gearloose) – he challenged the impossible.
The Breakthrough Moment: The first organic gemstones emerged from this relentless pursuit, marking NOBLINE's foundation. This revolutionary achievement demonstrated that ordinary materials could be transformed into extraordinary works of art through the luminous embrace of precious metals.
Today, NOBLINE stands as testament to Mattheiss's tenacity – an embodiment of unwavering determination to transform the ordinary into the extraordinary, illuminating the world with the glow of innovation that began over two decades ago.
From humble laboratory beginnings to global luxury leadership, NOBLINE's journey represents the power of vision, persistence, and revolutionary thinking in transforming dreams into golden reality.
NOBLINE Switzerland - Where Science Meets Luxury, Where Innovation Creates Tomorrow's Treasures.
Revolutionary Surface Refinement Through Atomic Precision
The Art of Transformation
NOBLINE has developed groundbreaking technology that redefines the boundaries between science and luxury. Our revolutionary Atomic Coating Technology enables the refinement of virtually any organic or inorganic material with atomic-thickness layers of precious metals.
Our Product Lines:
- 24-Carat Gold-Plated Fur Fashion
- Gold Sugar - Edible Gold Sugar Cubes
- 24-Carat Gold-Plated Fur Teddy Bears
Applications
Limitless Possibilities in Refinement
24-Carat Gold-Plated Fur Fashion
Luxurious fur coats and accessories that achieve a unique golden radiance through our technology, without compromising the natural texture and softness of the fur.
Gold Sugar - Culinary Innovation
Edible gold sugar cubes for cappuccino, tea, or cocktails - a revolutionary taste experience that brings luxury into every moment of daily life.
Gold-Plated Fur Teddy Bears
Limited edition plush toys that become precious heirlooms through our refinement process - childhood dreams meet luxury craftsmanship.
Custom Solutions
Tailored Luxury Refinement
The individual and specific needs of our customers are always the focus of our company philosophy. Our virtually unlimited possibilities enable us to realize even the most extraordinary wishes.
For Individualists: Gold is for individualists who like to surround themselves with pure luxury and love extravagance. We ennoble items not only with 24-carat gold, but with all available precious metals.
Quality Promise
Uniqueness, Timeless Luxury, Perfection
NOBLINE stands for:
- Uniqueness - Every piece is one-of-a-kind
- Timeless Luxury - Classic elegance for eternity
- Perfection - Highest quality in surface coating
- Innovation - Technological leadership
Quality Enhancement: 24-carat gold plating adds classic elegance and pure sensuality to the product and greatly enhances the quality of our products.
The Future of Surface Refinement
Where Tradition Meets Innovation
Our technology opens new dimensions in material refinement. By combining traditional craftsmanship with cutting-edge nanotechnology, we create products that not only impress visually but also convince functionally.
Technological Advantages:
- Permanent adhesion through nanostructural integration
- Preservation of material properties despite refinement
- Antibacterial properties through precious metal integration
- Corrosion resistance for lasting beauty
Revolutionary Process
The Science Behind the Magic
Our patented atomic coating process represents a quantum leap in surface technology. Unlike traditional plating methods, we integrate precious metals at the molecular level, creating bonds that are virtually indestructible while maintaining the original material's characteristics.
Process Benefits:
- Atomic precision ensures uniform coverage
- Zero material waste through controlled application
- Enhanced durability exceeding traditional methods
- Maintained authenticity of original textures
Global Applications
Luxury Without Limits
Whether it's a 24-carat gold-plated fur coat that transforms fashion into art, or edible gold sugar cubes that elevate your cappuccino experience to unprecedented heights – our possibilities are virtually unlimited.
Signature Experiences:
- Fashion Revolution - Fur coats that shimmer with golden luxury
- Culinary Excellence - Sugar cubes that make every beverage extraordinary
- Childhood Treasures - Teddy bears that become family heirlooms
- Bespoke Creations - Custom projects limited only by imagination
NOBLINE Technology - Where visions become golden reality. Every product tells the story of perfect craftsmanship and revolutionary science.
The possibilities of our technology are virtually limitless - just like our customers' dreams.
Experience the Midas Touch - Contact NOBLINE today to discover how we can transform your vision into a golden masterpiece that defies the ordinary and embraces the extraordinary.
The Midas Technology
Transforming the Ordinary into the Extraordinary
Like the myths and tales of King Midas, all products we take in hand are transformed into wonderful golden, unique specimens. Our solid gold plating represents the most noble and precious form of surface finishing.
Technical Excellence:
Atomic layer thickness for perfect adhesion
Nanostructural integration for permanent refinement
Continuous coating without material loss
Structure-preserving processes for authentic feel
Technological Innovation
Nanostructural Integration of Precious Metals
Our goal is to bring out the beauty and expressiveness of an object in a masterful and exquisite way – not only through surface treatment, but by incorporating precious metals into the nanostructure of the raw material.
Available Precious Metals:
- 24-Karat Gold - Classic elegance and pure sensuality
- Platinum - Ultimate durability and exclusivity
- Palladium - Modern sophistication and longevity
- Rhodium - Exceptional brilliance and resistance
- Ruthenium - Innovative surface properties
- Silicon - Technological precision

Advanced Atomic Precision Our cutting-edge technology enables continuous coating of materials with atomic-level thickness, ensuring perfect adhesion and durability while maintaining the original texture and form. Precious Metal Integration • 24-Carat Gold Coating • Platinum Surface Refinement • Palladium Applications • Rhodium Finishing • Ruthenium Treatments • Silicon IntegrationThe Science Behind Beauty We don't just coat surfaces – we integrate precious metals into the nanostructure of raw materials, creating products that are beautiful inside and out.

Advanced Atomic Precision Our cutting-edge technology enables continuous coating of materials with atomic-level thickness, ensuring perfect adhesion and durability while maintaining the original texture and form. Precious Metal Integration • 24-Carat Gold Coating • Platinum Surface Refinement • Palladium Applications • Rhodium Finishing • Ruthenium Treatments • Silicon IntegrationThe Science Behind Beauty We don't just coat surfaces – we integrate precious metals into the nanostructure of raw materials, creating products that are beautiful inside and out.